This point is particularly relevant to what Josh Pine refers to as the ‘Experiential Economy’- post tertiary and information sectors. To make a meaningful contribution to society, I would suggest that IDEO’s Tim Brown has the right idea by looking at the power of ‘Design Thinking’ as a mindset that moves away from the World of Design to the Design of the World (Bruce Mau). Material objects should support meaningful experiences which are essentially lifestyles – which can be designed.

Particularly in developed countries, our basic needs are met, and therefore the experiential economy and future lifestyles are what drives most people in a process of self actualisation. I think architecture has a huge part to play in this, its about synthesising the right combination of ideas to dramatically enhance our lifestyles in the wake of new challenges ahead of us.

– J.